Machine Learning– A Succinct guide to machine learning for product managers
A large number of online courses immediately throw you into the deep end, asking you to start programming. Here is a non-technical, product centric article on machine learning for those looking for sufficient knowledge to be able to work in teams that are creating an ML-driven product. A fabulous read.
Design Framework– Increasing funnel conversion by getting users Psych’d
Using a Psych framework, Darius Contractor, Growth Manager @Dropbox describes how to think about every UX interaction as an emotional event. Analyzing frontend examples of Match.com and Airbnb he shows how emotion-driven interactions can be broken down into components, optimized at each step and replicated to get better results for on boarding and conversion.
Product Design Interview– The 1,000 Floor Elevator: Why Most Designers Fail Google’s Infamous Interview Design Challenge
Design challenges are nothing new- plenty of companies use them in order to assess potential employees’ problem solving skills. But a Google interview challenge in particular seems to have captivated the global design community:
Takeaway from this article: Being a designer means fighting the presumptive reflex, which takes disciplined reasoning and self awareness in order to truly understand the context of a problem. Although there is no guaranteed way to pass any given design challenge, the surest way to fail is to offer answers before questions.
Patrick Campbell, Co-founder of Price Intelligently, deconstructs and walks through the elements of a pricing strategy to enable startups to more effectively acquire customers. The foundational work behind pricing is to create, test and refine buyer personas so that they’re mirrored on your pricing page. To do so requires a three-stage process: define your customers, collect data from them and apply your findings.
On-boarding– How Great User Onboarding Helps These Messaging Apps Grow to 1 Billion Users
While all apps are easy to use, there’s often a lot of friction in getting set up—from downloading the app to getting through all the legal points. Since most people already know how to chat, user onboarding doesn’t need to teach them on how to use the core functionality of the app, but instead reduce sign-up friction and build excitement. When done right, it can be powerful in getting users ramped up and ready to spread the word to their friends.
In this article, Julia Chen, looks at how five of the most popular instant messaging apps on board users to engage and retain them.