Growth– Is Growth getting hard?
Technology-driven shifts will continue to be incredibly resilient and transformative. However, the rate of creation of truly fundamental massive businesses accelerated for a few years, and may decelerate for a few years before the next wave hits.
In this article, Andrew Chen, looks at multiple trends – happening right now – that impede growth for new products.
On-boarding is both the most difficult and ultimately most rewarding part of the funnel to improve to increase a company’s growth. And it’s where most companies fall short. By focusing on your on-boarding, you can delight users more often and be more confident exposing your product to more people.
Casey Winters, Growth Advisor in Residence @Greylock, looks at three principles of successful on-boarding.
Max Bennett, VP of Product and Co-founder @Bluecore, places product managers into three buckets : technology thinking, problem thinking and outcome thinking. He analyses each type of thinking and explains what great product managers do.
Nate Munger, Senior Customer Advocate @Intercom, focuses on types of conversations with customers that can reveal opportunities for growth.
Subjecting your software to scrutiny is not about talking to the users who hit the sweet spot of your product/market fit. You know the ones who love your app, have a few suggestions, but aren’t pushing its limits much. Scrutiny means talking to people that challenge your vision and your knowledge of your product’s functionality and use cases.
The best apps are built off of good UX where there is an intuitive sense to the product. Jason Martin, Director of Growth @Branch Messenger, explains how, to support strong user experience, notifications are tools to encourage timely nudges and encourage users to take specific actions.